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Monthly Archives: March 2017

Importance Social Businesses

Businesses with a conscience. They are concerned with the well-being of the people who buy from them. They want to address a social problem or an issue that no one else seems to be addressing. Although it is still a business, and it has to operate on a profit, the main concern is still the social good that it provides.

One of the examples of a social business is Grameen Bank, founded by Mohammad Yunus of Bangladesh. It provided micro credit to poor women in rural communities so that they could get out of poverty. The women were thankful for the micro-loans. Grameen Bank also helped the women with the training they needed to ensure that they will be able to pay the loans they took. Through this effort, the Bank ensures sustainability and the process does not degenerate into a dole out.

Addressing social issues. There are businesses that address social issues such as poverty, empowerment of marginalized sectors, as well as working with government to end pervasive social problems. These social problems sometimes have lives of their own. When left unchecked, they grow exponentially and become more difficult to tackle. Of course, governments all over the world may be hard pressed to solve these issues but they simply lack the time and the resources to do so. With social businesses, private individuals and sectors have a chance to contribute to solving these problems while ensuring sustainability.

Sustainable development. Sustainable development has been the buzzword of institutions such as the World Bank in the past decades. But somehow, it is very difficult to achieve. Various grant requests have been submitted from all over the world but through the platform of social business and social entrepreneurship, sustainable development has become possible.

Focus on social value and not profit. Profit is not the over-riding goal of social businesses. Instead, they seek to create value and promote the social good. True, they need the profits so they can continue to operate but the margin of profit is not as high as that of commercial organizations and businesses. In effect, they are just making their recipient responsible. Without some form of responsibility from those who receive assistance, they tend to forget about what they receive. The worse thing is they even forget to improve themselves and they come to rely on the service providers.

Social Innovation for Public

Open source, which is also referred to sometimes as crowd sourcing, may be partly credited for the popularity of social innovations. When lots of people come together and they brainstorm for solutions, they end up solving a number of problems that seem insurmountable at first. The purpose of these innovations is not for profit, but for pursuing the social good. It also overlaps with government, public policy and even with the non-profit sector.

Social innovations have impacted several areas for the better. The following areas have been improved due to social innovations

Public Services. Governments are coming to realize the importance of providing healthcare to their citizens. Through social entrepreneurship and innovation, public services are becoming more accessible to citizens. Various technologies are being used for this purpose. So, as a result, more and more people come to rely on the health care provided by government.

Social entrepreneurship and business. Social services are becoming more available to those who need them. The good thing is, they are no longer provided using a dole out framework. Instead, people are coming to realize the importance of being responsible for themselves and not just to rely too much on the offered aid.

Collaboration across different sectors. Solving social problems cannot be done by lone crusaders. Instead, more and more people, organizations and sectors are becoming involved. Through collaboration, more and more aspects of the problems are identified, analyzed and subsequently solved. More minds at work means that more aspect of the problem can be addressed. This cannot be done by a single player or a solo crusader. Collaboration certainly makes social innovation more effective and efficient.

Diffusion of innovation. With the interconnectedness of the world, more and more people get to know about the innovations in one part of the globe. When people learn about them, they become challenged and they also seek to implement similar ideas.

Balancing Social Responsibility

I Want To Make Money

Although “capitalism” has become a swear word in some circles, it’s naive to ignore it as a motivation. We all have to make money to provide the necessities and luxuries of life. There is a difference between capitalism and greed.

Many businesses that have built themselves up as profit entities want to divert some of those profits to socially responsible programs. Although some may view it as a tax dodge or a PR move, a lot of positive effects have come out of programs such as the Bill & Melinda Gates Foundation or the Ronald McDonald House.

The first step is to consult with your accounting services firm to see where the profits are. Even if you run on a thin margin, you can still find ways to help people. Organizations such as “1% For The Planet” encourage their members to donate 1% of their revenues to environmental organizations. If that’s too much, something as simple as removing a few light bulbs or implementing carpool and work-from-home programs to save fuel can make a huge difference.

I Want To Help People

It used to be that forming a helpful organization meant creating a non-profit foundation. Recently there has been a huge surge in a movement called “social entrepreneurship”. People form for-profit companies that exist to divert their profits to socially relevant causes. Newman’s Own is an example most people are familiar with. Paul Newman’s grinning face appears on products from spaghetti sauce to lemonade and all profits from these products go to charitable purposes.

Social entrepreneurs understand that to help people they have to make profits. Many work with outsourced accounting services to keep a close eye on the company’s financials to ensure that the business is run as efficiently as possible. They can provide positive products and services in their own right plus make significant contributions to charitable organizations.

Social Media Jobs

Facebook jobs (and this applies to all other media as well) generally consist of a number of different services:

– Planning and executing marketing campaigns that focus on social media platforms. This includes tracking the company’s social media exposure so that you know exactly which channel you should focus on.

– Increasing the number of ‘likes’ or ‘friends’ or even followers of company’s page so that its message can go across to as many people as possible.

– Providing regular updates to the company’s social networking page so that customers always have something new and interesting to need.

– Ensuring that other people spread information about marketing campaigns that you have launched so that they are distributed to a very wide audience.

– Keeping track of trending topics so that you can incorporate them in your marketing efforts, thereby staying relevant at all times.

– Collecting feedback from customers so that products and services can be customized.

– Conducting training sessions for customers so that they can manage their social networking marketing on their own.